About Us

Our Story

beyondBeanie was co-founded by Hector Alvarez and Paty Lucero in 2014. The company was the result of a backpacking trip that Hector did to Bolivia to visit Paty. Together, they discovered beauty in the rich and colorful textures of Bolivia. They also witnessed the harsh reality of severe poverty in Bolivia, with an estimated 2/3 of the population living below the poverty line (Source: WFP).
Using an awareness of both the beautiful and the not-so-pretty, Hector and Paty dedicated themselves to combine their expertise in business and design to create a fashion line to represent the colorful spirit of Bolivia that would tackle the two key social components of beyondBeanie:
1) To create meaningful work for female artisans in an environment that recognizes and respects them.
2) To provide meals, dental care, school supplies, and school uniforms to impoverished children.


About the company

beyondBeanie (bB) is a social clothing brand that combines fashion with solidarity to help change lives. To start off, every product sold helps a child in need. For example:
a) When you buy a beanie, you give five meals
b) When you buy a bag, you give a set of school supplies
c) When you buy a bracelet, you give dental care to one child

In addition, every product is hand-signed by the artisan who made it, whom customers can then meet and greet on our site.

The artisans behind the fashion line

The beautiful quality of each product is thanks to the personal touch and creativity of a group of talented Bolivian female artisans in the areas of La Paz and Cochabamba. A unique aspect of bB is that each individual item is truly special.

Each beyondBeanie product carrying it's artisan's signature enables her a sense of identity, confidence and self-worth - three aspects which Paty experienced these women struggle with daily due to various circumstances.

The Collections

Our product lines incorporate classic as well as vibrant and colorful products, appealing to both gals and guys.


A variety of summer and winter beanies for men and women, from which we can highlight:




Media coverage, recognition and prizes

Since its inception, beyondBeanie has been featured and cited by a number of magazines, newspapers and blogs all around the world, as well as by Microsoft.

In addition, beyondBeanie has been recognized as the most socially innovative project at SIGEF awards 2014 edition, an event at which it won first prize (media coverage + $8,000 USD) which helped to launch the beyondBeanie project.

Also, co-founders Hector and Paty have been invited to give presentations to talk about their brand at various venues, including at TEDx Zurich, University of Lausanne, University of Geneva, EPFL's Innovation Forum, University of St. Gallen, Webster University Geneva branch, HUB Zurich, Startup Weekend Luzern and video conference presentations with Universidad San Miguel in Mexico, and Universidad de Deusto in Spain.

Furthermore, Hector Alvarez has served as a mentor at the Collaborate for Social Impact Challenge 2014 edition, where “Women of Giotto” - the team Hector lead - won a cash prize for their proposed solution to alleviate poverty at the impoverished site where these women lived.



About Hector Alvarez

Hector is a Swiss-Chilean entrepreneur; co-founder and business developer of social clothing venture beyondBeanie. Born and raised in Chile, Hector left his country after his secondary education to study Business Administration at California State University Fullerton in the USA. 

During his studies, Hector started a successful part-time photography business which he then continued to develop as a full-time enterprise after graduation.  Years later, Hector married his high-school sweetheart (a Swiss National) and left California to move to Lausanne, where he completed a Master in Management at HEC Lausanne. Hector now uses Lausanne as the base of operations for beyondBeanie.

About Paty Lucero

Patricia Lucero is a Bolivian architect and social entrepreneur, and is the co-founder and project manager of beyondBeanie. Intrigued by the art of drawing and planning, Paty decided to study Architecture and Interior Design at the Universidad Mayor de San Simón in Bolivia. Intent on finding ways to further her professional career, Paty left her home country to study and work in the USA. Here, aside from gaining invaluable professional experience, Paty also became an active volunteer member of the Arthritis Foundation. 

After returning to Bolivia to restart her profession, Paty also returned with a more critical eye about the social issues that were affecting the people of her country. Inspired and willing to do something about this, Paty decided to put her professional career on hold and commence her venture in starting beyondBeanie.


Connecting with beyondBeanie

We are always happy to hear from our friends. For general support or for press inquiries, please send an e-mail to hello@beyondbeanie.com.